Jake Sugg
I believe true change happens when we work with both the body and the mind. My coaching blends strength training, nutrition coaching, and evidence-based wellbeing practices to help clients build a life of lasting health and fulfilment.
Movement has always been part of who I am. From a constantly active child, to a rugby player, to a strength athlete, I found deep presence and joy in physical expression. Studying biochemistry deepened my fascination with how the body works, which led to a career in nutritional research. But I realised something was missing: real human connection. I didn’t want to study life in a lab, I wanted to live it and help others do the same.
That drive brought me into the world of coaching. I now combine my background in science with qualifications as a personal trainer and wellbeing coach to offer a holistic, personalised approach to health.
My work is rooted in the latest research from exercise science and behavioural psychology. Every programme I design is adaptive and tailored, focusing not just on looking good, but on feeling stronger, thinking clearer, and living more fully.
Whether you’re just starting out or returning to movement, I meet you where you are. Together, we build strength, both physically and mentally, one step at a time.
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